Mumbai Electronic Store

Project Info:

The virtual environment was created from hundreds of photos taken from the real world store. VR Shopper allows the user to walk and move around in the real physical world. The movement is captured and reflected real-time into the virtual environment with HTC Vive. Eye-tracking exercise combined with biometric (EEG, GSR and facial response) on engagement levels was conducted while interacting, followed by the retrospective think aloud interview.